Mid-Century Australian Seating Lines

Grazia & Co & Gestalt New York Present the Meadmore Capsule

Grazia & Co collaborates with Gestalt New York to reintroduce the Meadmore Collection — a significant revival of mid-century Australian seating design. The launch offers consumers a rare opportunity to own historically important pieces reimagined for contemporary lifestyles.

Originally created by Clement Meadmore, a pivotal figure in industrial design, these works of mid-century Australian seating have been out of production for decades, making original examples scarce and highly valued by collectors and museums. Grazia & Co has meticulously updated the collection in consultation with Meadmore’s family and design experts, ensuring the pieces retain their original aesthetic while incorporating modern materials and sustainable practices. This careful balance between heritage and innovation makes the collection appealing to design enthusiasts who appreciate both historical significance and functional adaptability.

Image Credit: Grazia & Co

Sustainable Heritage Revival
With the Meadmore Collection, a sustainable approach to reviving classic designs appeals to environmentally conscious consumers, blending historical value with modern eco-friendly materials.
Modernized Mid-century Aesthetics
The trend of updating mid-century designs with current-day functionality allows for the merging of nostalgic aesthetics with practical living requirements.
Exclusive Design Collaborations
Limited-edition releases resulting from collaborations between renowned designers and brands create opportunities for consumers to acquire rare, culturally significant pieces.

Where This Applies

Vintage Furniture Market
The resurgence of historically valued designs injects new interest and value into the vintage furniture market by merging classic influences with contemporary adaptations.
Sustainable Furniture Manufacturing
Integrating modern materials and sustainable practices into heritage design production represents a growth avenue in the sustainable furniture industry.
Designer Home Decor
Collaborative efforts in designer home decor offer unique opportunities for consumers to own exclusive, high-end pieces that blend art, history, and innovation.
SCORE
7.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 77%
Freshness 47%