There's an ineffable joy in unboxing a new device, but with the new 'Microsoft Edition' Samsung Galaxy S8 and S8 Plus, unboxing is an entirely different experience. Rather than bringing the smartphone home to expose it to the world, consumers who purchase the Microsoft Edition will do their unboxing at brick-and-mortar Microsoft Stores, where trained staff will give them the option to customize the phone's software to their exact specifications before taking it out into the world.
Microsoft offers a dizzying array of software for its smartphones, including products for working, connecting, playing, and so much more. No single user takes advantage of the entire suite — rather, each consumer has a unique combination of Microsoft software that they use on a daily basis. With the Microsoft Edition S8, they can take advantage of in-store expertise when customizing their device.