In Gaia Herbs' new range of supplements to calm and balance the digestive system, there's Microbiome Food, a herbal supplement that's designed to support gut health and set the foundation for overall wellness. This cinnamon-flavored supplement takes the form of a plant-based prebiotic powder that includes ingredients like larch and acacia gum to support the microbiome and the functions of the digestive system.
Like all of Gaia Herbs' products, Microbiome Food is vegan-friendly, free from gluten, dairy and soy, and made without GMO ingredients or seeds, chemical fertilizers or pesticides. To support transparency, Gaia Herbs offers a traceability program called Meet Your Herbs that gives customers the ability to enter a product's ID number to call up information on the origins, harvesting, extractions and tests for ingredients.
Image Credit: Gaia Herbs
Key Themes Behind This Trend
- Plant-based Gut Supplements
- Disruptive innovation opportunity: Develop new plant-based gut supplements with unique ingredients and flavors to cater to the growing demand for digestive health products.
- Microbiome Food
- Disruptive innovation opportunity: Create microbiome-focused supplements that combine prebiotics and herbal ingredients to support overall gut health and wellness.
- Transparency in Supplements
- Disruptive innovation opportunity: Build traceability programs in the supplement industry that provide customers with detailed information about the origins, harvesting, and testing of ingredients for transparency and trust.
Where This Applies
- Health and Wellness
- Disruptive innovation opportunity: Explore new formulations and delivery methods for plant-based gut supplements in the health and wellness industry.
- Nutraceuticals
- Disruptive innovation opportunity: Develop innovative microbiome-focused supplements in the nutraceutical industry to cater to the increasing demand for digestive health products.
- Transparency Technology
- Disruptive innovation opportunity: Create technology solutions for traceability and transparency in the supplement industry to meet the consumer demand for more information and trust in the products they consume.
