Floating Forest Installations

Michael Neff Turns Abandoned Christmas Trees into Magical Art

It's probably not strange to still see the odd Christmas tree on the curb -- it's only mid-January, after all. Yet what might be odd to see is a group of floating Christmas trees. Michael Neff decided to rescue the abandoned pines and give them a second life as a magical art installation in Brooklyn, New York.

Dubbed the Suspended Forest, the annual installation is usually found under the BQE, an elevated freeway that bisects the borough. Michael Neff used nothing more than some twine and discarded construction debris as a ballast to make them appear as though they are floating above the sidewalk. This year, however, do to its growing popularity, it can be found in The Knockdown Center, a 50,000-square-foot former factory in Queens.

Upcycling Trees
Opportunity for businesses to create innovative products by upcycling discarded trees after the holiday season.
Sustainable Art Installations
Opportunity for businesses to create sustainable art installations that bring new life and beauty to urban areas while promoting environmentally friendly messages.
Immersive Experiences
Opportunity for businesses to create immersive experiences that transport individuals to magical and unexpected places, such as a suspended forest.

Industries Being Reshaped

Art and Design
The art and design industry could take advantage of the opportunity to upcycle discarded Christmas trees and create sustainable art installations in urban areas.
Environmental Activism
Environmental activism organizations could use this type of art installation to promote awareness about the environment and sustainable practices.
Tourism and Travel
The tourism and travel industry could incorporate immersive experiences, such as the Suspended Forest, into tourist attractions to offer visitors unique experiences that engage their senses and imagination.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 60%
Freshness 8%

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