The Plymouth Roadrunner Concept is an American styled muscle car with plenty of curves to show off. The designer, Michael Leonhard, created the concept by taking ideas from the original 1971 and 1972 'Runner.
This muscle car has 22-inch wheels in the rear, a nice diffuser and dual exhaust.
Although the Plymouth Roadrunner Concept looks similar to the Dodge Challenger, it still looks like a macho muscle car!
Implications - Many consumers in society today prefer to invest their time and money in products that embody their personality and individual preferences. Such consumers are more likely to be drawn to products that represent their unique individuality. Businesses will benefit by incorporating popular qualities and characteristics to which consumers can easily relate in their products, services and concepts.