The AC Hotel Miami Beach enlisted the services of Miami-based spirits expert Jennifer Massolo to enrich the spirit-sipping experience of guests, as part of the hotel's Miami CULTure Project.
The partnership sees Massolo creating a beverage program that pays tribute to Spanish culture, whilst being paired by Spanish-style tapas to graze on. This is part of a creative beverage and food concept that aims to embrace Miami's well-known local offerings while also drawing from AC Hotels' Spanish origins. Meanwhile, local Florida brewers are being engaged to offer tap beer options that guests traveling in the area from elsewhere wouldn't have sampled before, giving them a truly Floridan experience.
This beverage and culinary aspect of the Miami CULTure project is encouraged to give guests a unique experience whilst also drawing in locals.