The AC Hotel Miami Beach enlisted the services of Miami-based spirits expert Jennifer Massolo to enrich the spirit-sipping experience of guests, as part of the hotel's Miami CULTure Project.
The partnership sees Massolo creating a beverage program that pays tribute to Spanish culture, whilst being paired by Spanish-style tapas to graze on. This is part of a creative beverage and food concept that aims to embrace Miami's well-known local offerings while also drawing from AC Hotels' Spanish origins. Meanwhile, local Florida brewers are being engaged to offer tap beer options that guests traveling in the area from elsewhere wouldn't have sampled before, giving them a truly Floridan experience.
This beverage and culinary aspect of the Miami CULTure project is encouraged to give guests a unique experience whilst also drawing in locals.
What's Driving This Trend
- Spanish-style Beverages
- Creating unique Spanish-inspired beverage programs and experiences that cater to guests and locals.
- Spanish Culture Tribute
- Developing beverage and food concepts that embrace Spanish culture and draw from local offerings.
- Floridan Beer Experience
- Engaging local Florida brewers to offer tap beer options that provide guests with an authentic Floridian experience.
Who This Affects Most
- Hospitality
- Opportunities for hotels and restaurants to enhance guest experiences by offering Spanish-style beverages and culinary concepts.
- Food and Beverage
- Creating unique Spanish-inspired beverage programs and culinary experiences that cater to diverse tastes.
- Craft Brewing
- Collaborating with local brewers to showcase and introduce unique tap beer options to both tourists and locals.
