Mexican saints are generally way cooler than their European and American counterparts. We don't have any one spiritual guide dedicated strictly to helping a drug deal go smoothly, and if we did, it sure wouldn't be a lady skeleton.
La Santa Muerte is often depicted as a skeleton in a shawl or bridal wear; you pray to her to ensure the safety of loved ones crossing the border, for a smooth drug deal, or perhaps something even more nefarious. I am not one to practice any one religion, but these Mexican saints have me changing my mind. Read the National Geographic article at the links provided.
What's Driving This Trend
- Rise of Niche Spirituality
- Creating spiritual guides dedicated to specific needs, such as ensuring safety during drug deals or other questionable activities, presents an opportunity for disruptive innovation.
- Alternative Religious Practices
- Exploring alternative forms of religion that embrace unorthodox saints and deities opens up avenues for disruptive innovation in the realm of spirituality.
- Reinterpretation of Traditional Beliefs
- Reimagining and modernizing traditional beliefs by incorporating new elements and practices can lead to disruptive innovation within the realm of spirituality and faith.
Who This Affects Most
- Religious Tourism
- The rise of niche spirituality and alternative religious practices presents opportunities for the religious tourism industry to offer unique experiences centered around unorthodox saints and deities.
- Art and Merchandise
- Developing artwork, merchandise, and collectibles inspired by alternative saints and deities can tap into the growing market of individuals seeking unique and unconventional religious expressions.
- Cultural Exchanges
- Promoting cultural exchanges that explore and celebrate the diversity of religious beliefs and practices can foster disruptive innovation in the realms of spirituality and faith.
