MeUndies Underwear Re-Interprets Hollywood Ambitions
Vasiliki Marapas — May 8, 2014 — Fashion
MeUndies underwear enlisted the creative help of photographer Ben Kirschenbaum and art director Michelle Plotkin to produce a Hollywood-inspired editorial. If there was ever an industry you need to take your pants off to succeed in, the entertainment industry would be it. And Hollywood, of course, is the entertainment capital of the world.
They explain, “In this shoot we used two locations, both of which elicit a sense of classic Hollywood. The Hollywood sign and Paramount Ranch backdrops were chosen to contrast our bright and evocative visual language.” And what a bright visual language it is! The colors jump off the page with reckless abandon, re-animating the golden age of cinema in the process.
The line features simple, no-frills panties that seem at odds with Hollywood's glamorous reputation and flashy aesthetic. However, this creates an interesting conceptual contrast.
They explain, “In this shoot we used two locations, both of which elicit a sense of classic Hollywood. The Hollywood sign and Paramount Ranch backdrops were chosen to contrast our bright and evocative visual language.” And what a bright visual language it is! The colors jump off the page with reckless abandon, re-animating the golden age of cinema in the process.
The line features simple, no-frills panties that seem at odds with Hollywood's glamorous reputation and flashy aesthetic. However, this creates an interesting conceptual contrast.
Trend Themes
1. Re-interpreting Hollywood Ambitions - Opportunity for brands to leverage Hollywood-inspired concepts and aesthetics in their marketing campaigns to create a sense of nostalgia and evoke emotions.
2. Contrasting Glamorous Reputation - Potential for brands to explore unconventional marketing strategies by juxtaposing their products or services with industries that traditionally have a glamorous reputation.
3. Bright and Evocative Visual Language - Growing demand for visually striking and vibrant content, providing opportunities for creative professionals to showcase their talent and create captivating visuals.
Industry Implications
1. Fashion - Fashion brands can create unique collections or campaigns that blend Hollywood-inspired aesthetics with simplicity and minimalism for a new take on glamour.
2. Entertainment - Opportunity for entertainment companies to incorporate classic Hollywood elements in their branding and promotional activities to tap into audience nostalgia and appeal to emotions.
3. Advertising & Marketing - Brands can explore using bright and evocative visual storytelling techniques in their advertisements to grab attention and create a memorable impact on consumers.
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