BN3TH, men’s underwear and gear, has partnered with Jason Momoa and his outdoor product line Soill x OnThe Roam for an exclusive underwear collaboration. The one-of-a-kind Boxer Brief features BN3TH’s patented MyPakage Pouch Technology™ along with design callouts to Jason Momoa’s iconic Polynesian triangle-patterned tattoo (“niho mano” in Hawaiian) and exclusive colorways.
These luxury Boxer Briefs are available in 2 colorways and feature ultra-soft, breathable TENCEL™ Modal fibers that are made from wood pulp from sustainably managed sources and are guaranteed to stay smooth and comfortable.
“The stars have finally aligned,” says Dez Price, co-founder of BN3TH. “A few years back, Jason Momoa was introduced to the brand and he immediately fell in love with the way the product felt and fit. And once he learned about BN3TH’s sustainability efforts, Jason developed an even deeper affinity for the brand and our products"
Why This Trend Is Growing
- Celebrity Collaboration Underwear
- Opportunity for other brands to partner with celebrities and create exclusive underwear collections.
- Sustainable Underwear
- There is a growing market for eco-friendly underwear and gear made from organic and/or recycled materials.
- Patented Underwear Innovation
- Opportunities for other brands to patent similar innovative underwear designs that enhance functionality and comfort.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on celebrity collaborations and release exclusive collections or partnerships.
- Sustainability
- The eco-friendly fashion industry is expanding, with a focus on organic and/or recycled materials.
- Patented Underwear
- Other underwear brands can innovate and patent functional designs that enhance user experience.
