The North Face's Metro Ex Capsule Taps Jiro Bevis' Talents
The North Face introduces its new Metro Ex collection designed for the Spring/Summer 2021 season full of outdoor centric designs. The inspiration behind the capsule nod to the needs of nature itself, shifted to an angle that explores the city as well.
The brand works in collaboration with graphic artist Jiro Bevis, creating custom images that decorate the silhouettes in the seasonal capsule. The signature aesthetic of the artist is true to the city themes and dives into intertwining skyscrapers with the recognizable cartoon characters. The capsule features a functional stretch nylon fabrication and the iconic FlashDry technology by The North Face to prepare for any weather conditions. The capsule boasts vibrant looks with a blue and yellow palette at the forefront.
Image Credit: The North Face
The brand works in collaboration with graphic artist Jiro Bevis, creating custom images that decorate the silhouettes in the seasonal capsule. The signature aesthetic of the artist is true to the city themes and dives into intertwining skyscrapers with the recognizable cartoon characters. The capsule features a functional stretch nylon fabrication and the iconic FlashDry technology by The North Face to prepare for any weather conditions. The capsule boasts vibrant looks with a blue and yellow palette at the forefront.
Image Credit: The North Face
Trend Themes
1. Graphic Art Technical Outerwear - There is an opportunity to merge graphic art with outdoor apparel to create unique designs that speak to both style and functionality.
2. Custom Collaborations - More brands can collaborate with artists to create custom designs, adding a unique twist to their products.
3. Exploration of Urban Environments - Outdoor brands can create products that are not only functional for nature but also explore the needs of urban environments.
Industry Implications
1. Outdoor Apparel - Outdoor apparel companies can incorporate graphic art and custom collaborations to create new and exciting products for consumers.
2. Art and Graphic Design - Artists and graphic designers can enter into collaborations with outdoor apparel companies to create one-of-a-kind designs for consumers.
3. Fashion and Streetwear - Fashion and streetwear industries can draw inspiration from the unique designs of outdoor apparel companies, incorporating functionality into their fashionable designs.
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