Meteoro is a brand driven by folklore, as the owner states that "local legend tells that a small incandescent rock fell near the town’s mezcal maker’s home, creating an ideal earthen pit oven, in which he roasted his agave hearts, and created the best mezcal in the region," as stated on Lovely Package.
This idea can be seen running through the branding of the alcohol by Francisco Rueda. With a name like Meteoro, this indicates the rock falling from the sky, allowing the founder to make the alcohol in the first place. Also, the bottle looks like it could be from an apothecary, adding to the old-school and authentic feel of the brand. Only the finest mezcal is supposed to be made under Meteoro, which is exactly what Francisco Rueda conveyed in the brand design.
Key Themes Behind This Trend
- Folklore-inspired Packaging
- There is an opportunity to create packaging designs based on regional folktales or mythology to add authenticity to the brand.
- Authenticity-driven Branding
- Brands can enhance their perceived authenticity by incorporating traditional or historical elements into their branding and packaging.
- Locally-sourced Production
- There is a trend towards sourcing ingredients and creating products locally to tie the brand to the region and emphasize its authenticity.
Where This Applies
- Alcohol Manufacturing
- Alcohol manufacturers can enhance their brand appeal and perceived quality by incorporating local folklore or regional history in their packaging and branding designs.
- Food Production
- Food producers who incorporate locally-sourced ingredients and traditional methods of preparation can differentiate themselves in the market and appeal to consumers who value authenticity and regional ties.
- Tourism and Hospitality
- Tourist destinations and hospitality establishments can leverage local history and tradition to create an authentic and unique experience for their guests.
