Meteoro is a brand driven by folklore, as the owner states that "local legend tells that a small incandescent rock fell near the town’s mezcal maker’s home, creating an ideal earthen pit oven, in which he roasted his agave hearts, and created the best mezcal in the region," as stated on Lovely Package.
This idea can be seen running through the branding of the alcohol by Francisco Rueda. With a name like Meteoro, this indicates the rock falling from the sky, allowing the founder to make the alcohol in the first place. Also, the bottle looks like it could be from an apothecary, adding to the old-school and authentic feel of the brand. Only the finest mezcal is supposed to be made under Meteoro, which is exactly what Francisco Rueda conveyed in the brand design.