The Tokyo Game Show 2014 has begun and although people should be buzzing about video games, most people can't stop talking about the Metal Gear Solid Chocolate Crunch bars being sold at the Konami merchandise stall. Playful and delicious, this is a product that anyone can get behind, not just avid fans of the franchise.
Although only available in one flavor, the Metal Gear Solid Chocolate Crunch bar comes in boxes of various colors including pink, yellow and brown. Inside, a person will not only be treated to some slabs of tasty treat, but also a Diamond Dogs sticker. Priced at about $6 a box, the Metal Gear Solid Chocolate Crunch bar would make a great souvenir.
What's Driving This Trend
- Video Game-themed Snacks
- Opportunity for companies to create and market snacks inspired by popular video games.
- Character-inspired Food Products
- Opportunity for food companies to collaborate with entertainment companies to create snacks based on popular characters from video games.
- Collector's Edition Snack Products
- Opportunity for video game companies to release special edition snack products as part of their merchandise offerings.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to expand their product lines to include video game-themed snacks.
- Gaming
- Opportunity for gaming companies to capitalize on their intellectual properties by licensing their characters for use in food products.
- Entertainment Merchandise
- Opportunity for companies in the entertainment merchandise industry to expand their product offerings to include food and beverage items.
