While the original Metallica Met Club would charge a fee for membership, the program has been recently overhauled to do away with the charges and increase the perks for members.
The digital age has brought with it a variety of different media that fans can obtain from their favorite bands and musicians. Bands and celebrities are beginning to take advantage of a preference for digital content by using it to garner an even strong following. The Metallica Met Club does this by granting access to content only found through the club, offering advanced ticket sales and even encouraging fans to connect on the network and socialize about the band.
Members of the new Metallica Met Club will also be privy to exclusive coupons to redeem on merchandise as well as the entry to contests for members only.