The message lamp designed by FILD acts as a beacon of hope (and reminder) for those who are helplessly memory-challenged.
In normal daylight, the whiteboard acts as a magnetic writing surface that comes in the shape of a speech bubble -- it is quirky, yes, but the best part has yet to come! It actually glows at night, thanks to the magical technology of the backlight. It therefore acts as a highly effective sticky note for the forgetful, who on the off chance might wander into the kitchen for a late night snack.
If they're not the type to go on midnight raids, stick it up in their bedroom so that if at any point they stir during the night, the perturbing glow will jog their memory for the morning.