With BBQ season not too far away, Sonic is tempting your tastebuds with its new Mesquite Butter Bacon Cheeseburger.
Sonic's new Mesquite Butter Bacon Cheeseburger combines the distinctly earthy and smoky flavor of Mesquite barbecue, with seared butter. The burger itself is made with a griddled, quarter-pound 100 percent pure beef burger patty, which has been seared with a little bit of smoky mesquite butter and glazed with tangy BBQ sauce. The patty is then paired with two slices of melted American cheese, crispy bacon, lettuce, grilled onions, and pickles, all served on a toasted brioche bun.
The smoky new Mesquite Butter Bacon Cheeseburger can be found at participating Sonic locations nationwide now through March 28, 2021.
Image Credit: Sonic
What's Driving This Trend
- Bbq-flavored Fast Food
- Fast food chains can explore incorporating BBQ flavors in their menu items to appeal to customers' taste preferences.
- Gourmet Burgers
- There is an opportunity to innovate the traditional burger by introducing unique and upscale ingredients such as mesquite butter, brioche buns, and tangy BBQ sauce.
- Limited-time Offers
- Fast food chains can capitalize on FOMO and urgency by offering limited-time items that are only available for a short period, like Sonic's Mesquite Butter Bacon Cheeseburger.
Who This Affects Most
- Fast Food
- Fast food chains can stay competitive by innovating their menu offerings, as customers are constantly seeking new flavors and options.
- Food & Beverage
- The popularity of barbecue flavors can extend beyond fast food chains, as consumers are increasingly interested in trying new and unique flavor combinations.
- Hospitality
- Hotels and resorts can explore incorporating gourmet burgers with unique and upscale ingredients in their restaurants to cater to their guests' taste preferences.
