Mermaid Gin Comes in a Tactile Plastic-Free, Recyclable Bottle
Laura McQuarrie — March 5, 2019 — Lifestyle
References: mermaidspirit.uk & barmagazine
The Isle of Wight Distillery introduced a fresh new gin bottle design for its premium Mermaid Gin that is plastic-free and recyclable. The bottle is colored with biodegradable paint and incorporates all-natural cork, a wooden top and a paper seal, making it a showpiece bottle that also supports sustainability and ultimately, sea life.
The bottle boasts a highly tactile design with scales that resemble the light-refracting qualities of the tail of a mythical creature. The cool-colored gin bottle takes on the hues of the world's waters, ranging from the bright and clear tones of the Mediterranean to the jewel-toned greens of the Mid-Atlantic.
The gin bottle also boasts other clever design details, such as it being weighted forward for ease of handling.
The bottle boasts a highly tactile design with scales that resemble the light-refracting qualities of the tail of a mythical creature. The cool-colored gin bottle takes on the hues of the world's waters, ranging from the bright and clear tones of the Mediterranean to the jewel-toned greens of the Mid-Atlantic.
The gin bottle also boasts other clever design details, such as it being weighted forward for ease of handling.
Trend Themes
1. Plastic-free Packaging - Opportunity to create sustainable packaging solutions that reduce plastic waste and support environmental conservation.
2. Biodegradable Materials - Opportunity to develop products using biodegradable materials that minimize harm to the environment and promote green practices.
3. Tactile Design - Opportunity to incorporate tactile elements into product design to enhance user experience and create unique brand experiences.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to adopt sustainable packaging solutions and differentiate their products in the market.
2. Packaging - Opportunity for packaging industry to innovate and design biodegradable solutions that reduce environmental impact and meet changing consumer demands.
3. Hospitality and Tourism - Opportunity for hospitality and tourism industry to showcase sustainable practices and offer unique experiences by using tactile design elements in their offerings.
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