Merlin is a digital licensing platform in the world of independent music and it recently joined forces with TikTok to secure a partnership that works together on different territories. The collaborative deal will allow Merlin's repertoire to be licensed for TikTok usage as the app will move towards an angle that can explore music streams.
Jeremy Sirota, the CEO at Merlin speaks about the partnership -- “we are seeing a new generation of music services and a new era of music-related consumption, much of it driven by the global demand for independent music. Merlin members are increasingly using TikTok for their marketing campaigns, and today’s partnership ensures that they and their artists can also build new and incremental revenue streams.”
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Tiktok and Merlin Join Forces To Gain Music Licenses
1. Digital Music Licensing - Partnering with a licensing platform, like Merlin, can help digital platforms, such as TikTok, legally and efficiently use music in their streams.
2. Independent Music Promotion - Independent artists can leverage the new partnership between Merlin and TikTok to explore music streams and gain exposure for their music.
3. New Revenue Streams - The partnership between Merlin and TikTok creates new and incremental revenue streams for independent artists using TikTok for their marketing campaigns.
1. Music Licensing - Licensing companies, like Merlin, can collaborate with digital platforms, like TikTok, to build new and legal music streams for users.
2. Music Streaming - Digital music streaming platforms, like TikTok, can benefit from partnerships with licensing companies, like Merlin, to legally use music in their streams and offer more options to users.
3. Independent Music - Independent music labels and artists can explore new marketing and revenue opportunities through partnerships with streaming platforms utilizing licensed content, like Merlin and TikTok.