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Curative Storytelling Campaigns

Curative Storytelling Campaigns play_circle_filled

This Merck Ad Spot is an Emotional Look at Life with Shingles

— December 2, 2015 — Marketing
This Merck ad starring football legend Terry Bradshaw explores the former player's personal experience with shingles and the painful symptoms associated with it. Comparing it to some of the biggest hits he took on the field, Bradshaw describes the unrivaled pain he experienced with his shingles symptoms.

The emotional and intimate commercial is one part of a larger campaign from Merck, which aims to educate consumers on the health risks associated with shingles, as well as identifying the likelihood that one will develop it.

The shingles Merck ad campaign is a clever way for the brand to generate interest around its shingles vaccine, which is achieved through the emotional retelling of Bradshaw's experience. Notably, Merck is the first and only shingles vaccine approved by the FDA.
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