Dual-View In-Dash Displays

See the Mercedes Benz Splitview in 2010 Models

The Mercedes-Benz Splitview display allows viewers to see different material on the same in-dash LCD. That means that while the driver is checking navigation, the front-seat passenger can watch a movie.

The Mercedes-Benz S-Class and CL-Class cars are the first to offer the Splitview option. The Splitview technology is an outgrowth of Sharp’s Dual View technology. Since the driver and the passenger can’t see the same image at the same time, the Splitview system will probably be legal in states that ban front-seat DVD players that are visible to the driver when the car is on the move.

Dual-view Displays
Opportunity for manufacturers to develop and integrate dual-view displays in various devices for multi-functional use.
In-car Entertainment
Disruptive innovation opportunity to create interactive and personalized entertainment systems for cars that align with safety regulations.
Smart Vehicle Systems
Scope for developing advanced and user-friendly smart vehicle systems to enhance safety and convenience while driving.

Industries Being Reshaped

Automotive
Dual-view displays can be a game-changer in the automotive industry, enabling car manufacturers to offer interactive and safer in-car entertainment solutions.
Consumer Electronics
Developing dual-view displays for consumer electronics can provide customers the convenience of multitasking on a single screen, creating disruptive opportunities for manufacturers.
Navigation and Mapping
Disruptive innovation opportunity to combine navigation and multimedia systems in a single dual-view display, enhancing user convenience and usability.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 95%
Freshness 8%