With the sharing economy picking up speed and the cycles of fashion changing weekly, one niche business, LSwop, has dived into the men's sneaker rental service sector. Brands include Givenchy, adidas, Balmain, Rick Owens and more.
The concept is simple, the user picks their sneakers, and chooses a delivery date. Users have the option to rent up to three sneakers a month and to keep the shoes for four days at a time. Each sneaker comes with a free pair of socks and a 3M sole protector in a custom wood shoe box. Shipping and returns are free and the payment method is through a monthly subscription model. To increase customer loyalty, LSwop plans to give consumers perks like surprise pop-up events and sample sales.
The way in which consumers receive products has changed drastically over the past decade, with more rental and subscription-based services emerging. With technology becoming more prevalent globally, we will continue to see a shift in the purchasing trends of consumers.