Bachelor pad accessories are no longer reserved for the stereotypical macho cool guy--the Meninos 'Mine Doormat' is the ultimate geek pad welcoming committee.
Designed with the almost-ancient Minesweeper computer game in mind, this entrance mat might have your guests running for cover. But maybe that's all part of the master plan. Danger aside, the Meninos 'Mine Doormat' is a cute and less frustrating rendition of the classic game.
Implications - Consumers that invest their time into certain hobbies appreciate products that reflect their lifestyles. Products that make reference to their interests allow them to express their values to their peers. Companies seeking to appeal to niche markets should develop products that mirror their specific interests.