Confused Direction Sets the Scene for the Melle Lamp

 - Apr 1, 2010   Updated: Jul 14 2011
References: confused-direction.de & mocoloco
The Confused Direction design company came up with this setting for its Melle Lamp. Instead of just having the Melle lamp on display by itself at the Blickfang/Stuttgart2010 show, the company surrounded it with a teepee.

The teepee is filled with other decor, including a bed and pillows. Within the scene, the Melle Lamp can truly be enjoyed. Check out Confused Direction's site for more awesome staging and lighting.

Implications - Consumers in the modern sphere are looking for the most contemporary designs. Products featuring a cleaner aesthetic are appealing to those who desire only the most cutting-edge styles. Companies looking to stay on trend could focus on this desire.