The 'Melissa Power of Love' Installation Spreads Happiness Through Post It

 - Jul 23, 2011
References: youtube & illusion.scene360
If you're like me and you are impressed with artistic movements that utilize the input of citizens in an effort to help create more meaningful public art, the 'Melissa Power of Love' art installation is for you.

For the past five months, Brazil's Galeria Melissa has welcomed 25 different animators to assist them in developing images for their massive sticky note installation. The Galeria Melissa solicited notes from the public offering their private love wishes. The 'Melissa Power of Love' ended up with notes from over 30,000 spectators.

Sit back and enjoy the fruits of their labor.

Implications - One of the most effective ways a company can get people invested in their brand or ideas is by soliciting opinions, suggestions, and potential slogans from the public. By putting company power and trust in consumers, the brand shows a commitment to valuing the thoughts, opinions and suggestions of their patrons.