India's original supermodel is featured in the Mehr Rampal Vogue India photo shoot for the magazine's January 2012 issue. The issue is dedicated to healthy living and embracing a realistic body shape, rather than focusing on the media's standards of beauty, which are often impossible to live up to.
The 43-year-old model is shot in a run-down warehouse with a couple of male models, looking more beautiful than ever. Shot by photographer Prabuddha Dasgupta and styled by Anaita Shroff Adajania, Rampal wears pieces from the likes of Dolce & Gabbana, Gucci, Stella McCartney and Michael Kors in the shoot titled 'Ahead of the Curve.'
Check out the Mehr Rampal Vogue India photo shoot for a look at an ultra-glamorous shoot.
Key Themes Behind This Trend
- Realistic Body Shape
- Opportunity for fashion brands to promote and celebrate realistic body shapes.
- Run-down Warehouse Shoots
- Potential for photographers and designers to embrace unconventional locations for fashion shoots.
- Embracing Aging Models
- Opportunity for the fashion industry to showcase the beauty of aging models in editorial campaigns.
Where This Applies
- Fashion
- Fashion brands can tap into the trend of celebrating realistic body shapes and embracing aging models.
- Photography
- Photographers can explore the use of unconventional locations such as run-down warehouses for fashion shoots.
- Magazine Publishing
- Magazine publishers can feature more diverse and inclusive editorial content that challenges traditional beauty standards.
