Model Jason Poisson is a contemporary dapper man in Medium Cool in Plaid magazine. The editorial was photographed by Joel Esposito, who depicts Poisson as a fashionable city-slicker out for a leisurely stroll around the city.
Stylist Dana Goldenberg outfitted Jason Poisson in designs from J. Lindeberg, Sand, Pure DKNY and Cold Method. Natalie Blouin provided the grooming, slicking back Poisson's medium-length hair neatly and choosing to give the model a clean-shaven aesthetic.
Medium Cool in Plaid magazine is a must-have guide to classic yet contemporary Spring 2011 menswear. Each outfit is wearable for a day or evening out on the town without straying into too-casual territory. Joel Esposito photographed the editorial in black and white, which gives it even more panache.