Most are familiar with automated teller machines (ATMs) for personal banking, but now they are also being used to perform non-invasive medical tests and issue health insurance policies. Max Bupa Health Insurance is installing the health ATMs in banks across India. The health insurance firm is working with a health startup to make this happen.
People interested in purchasing a health insurance policy use a validation code sent to their mobile phone number as well as biometrics to access the machine. The ATM can measure your body's blood oxygen levels, blood pressure, height, weight and temperature to figure out your BMI, bone density and muscle mass among other things. This data is used to provide users with a health score.
Key Themes Behind This Trend
- Health Atms for Medical Tests
- Using ATMs for non-invasive medical tests is a disruptive innovation opportunity.
- Health Atms for Insurance Policies
- Using ATMs to issue health insurance policies is a disruptive innovation opportunity.
- Health Score Based on Biometric Data
- Providing users with a health score based on biometric data collected from ATMs is a disruptive innovation opportunity.
Where This Applies
- Health Insurance
- The health insurance industry can benefit from using ATMs for issuing policies and collecting biometric data.
- Healthcare Technology
- The healthcare technology industry can explore the use of ATMs for performing non-invasive medical tests and collecting biometric data.
- Banking and Financial Services
- The banking and financial services industry can collaborate with health insurance firms to install ATMs for facilitating health-related services.
