Motion-Activated Buildings

The Terrell Place Media Displays That Move When People Walk Past

The Terrell Place is a skyscraper located in Washington, DC that includes media display that is activated by motion from people passing by. The displays are located in the common spaces of the building, encouraging the people walking through the offices to engage with the motion artwork.

The office contains three different displays that offer the motion media throughout the office, circulating between 'Cityscape,' 'Color Play' and 'Seasons' animated images. As people walk by the space, the displays detect their movements and alter the images accordingly. The scenes change simultaneously and never repeat -- even if the person walking by moves past the screen at the same time and pace each day.

The 'Cityscape' image integrates Washington's cultural landscape into the design, with animated cherry trees that are abundant in the area.

Photo Credits: designboom, esidesign

Motion-activated Displays
The use of motion-activated displays in buildings can create interactive and engaging environments for people to interact with.
Dynamic Media Artwork
The integration of dynamic media artwork in public spaces can enhance the overall aesthetic and experience for visitors.
Personalized Motion Art
The ability of motion artwork to detect and respond to individual movements opens up opportunities for personalized and immersive experiences.

Who This Affects Most

Real Estate
Real estate developers can incorporate motion-activated displays in their buildings to create unique selling points and attract tenants and visitors.
Art and Design
Art and design companies can explore the use of dynamic media artwork to create visually exciting installations and enhance public spaces.
Technology
Technology companies can develop innovative motion-detection solutions and software to enable personalized motion artwork experiences in various settings.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 69%
Freshness 8%

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