With the Chinese palate in mind, Zhenmeat created a meatless alternative to crayfish made from a base of konjac and seaweed extracts. Crayfish, also known as crawfish, is widely consumed in China but the startup is helping to offer an environmentally friendly alternative that addresses the fact that the quality of the product is not consistent and there tends to be a lot of waste, since there's a minimal yield once the inedible parts are discarded. With its products, the Chinese vegan startup is on a mission to "find the most favorite dishes in China and use tech to replicate these meat dishes."
Now that there are many meatless and mainstream options for everything from beef and chicken to shrimp, plant-based brands are developing new products to satisfy the desire for hyper-specific meat alternatives.
Image Credit: Zhenmeat