These meat packs are sold as part of a home delivery service by the Russian restaurant 'Gryadka.'
The branding for the meat packs was designed by the creative agency 'Gordost,' which wanted to emphasize the organic nature of the products, their natural production process and the principles of "ecological purity" that went into the production of the meats. The agency did this by humanizing the animals the packaging contains. Each type of meat has an accompanying image in the form of a human hand making shadows on the wall to create an image of the animal that the pack contains.
In designing these meat packs, Gordost was able to create packaging that differs greatly from most of what is offered in this market.