To help burger lovers find the perfect meal to match their “not-so-new normal” routine, Hardee's created the Mealtime Matchmaker. The tool was created in response to the fact that a high percentage of people are looking to enjoy more interesting meals and the Mealtime Matchmaker helps to simplify the process of choosing a Charbroiled Star Platform burger.
On social media, the Mealtime Matchmaker suggests different options for those who love to travel and those who love video games. For those who constantly find themselves in loungewear, the Hardee's Famous star with Cheese is recommended as a classic comfort that's also not messy to eat while sporting stylish athleisure. There's also the SUper Star with Cheese, which comes as a recommendation for those who love virtual get-togethers.
Why This Trend Is Growing
- Personalized Meal Pairing
- Developing AI tools that pair meals with a customer's lifestyle and routine can improve the dining experience.
- Social Media Marketing Campaigns
- Creating social media tools and platforms that help customers engage with a brand's products can enhance customer loyalty.
- Convenience-based Dining Trends
- Streamlining the process of ordering, preparing, and consuming meals can improve customer satisfaction and increase revenue for restaurants.
Industries Being Reshaped
- Fast Food
- Developing personalized meal pairing tools can allow fast food restaurants to differentiate themselves and stand out among competitors.
- Marketing and Advertising
- Creating innovative social media marketing campaigns can engage customers and increase brand awareness and loyalty.
- Food Delivery Services
- Partnering with fast food restaurants to streamline the delivery and ordering process can create a more convenient experience for customers and increase revenue for both industries.
