The MCM Lizzy Jagger advertisements are being released as a part of the accessory label's Spring/Summer 2015 campaign. Jagger posed earnestly, showcasing her long fiery red tresses in front of photographer Daniel Jackson.
Jackson made the red hue of Jagger's hair stand out with his use of a pale ivory backdrop. These light tones resonated with the apparel worn by Jagger, seen in all-white suits, metallic tops and cream jackets.
A series of shapes are present in this MCM collection. The leather pieces feature circular shapes, rectangular-style handbags, small cross body bags and versatile backpacks. With a series of geometric patterns and small gold studs, there is an impressive range of accessories and motifs present.
What's Driving This Trend
- Fiery Red Tresses
- Disruptive innovation opportunity: Develop hair products specifically for maintaining and enhancing vibrant red hair color.
- Geometric Patterns
- Disruptive innovation opportunity: Create a line of clothing and accessories that incorporate unique geometric patterns and shapes.
- Versatile Backpacks
- Disruptive innovation opportunity: Design backpacks that can be easily transformed into other functional items, such as a messenger bag or laptop case.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate technology into fashion, such as creating garments with built-in sensors or smart fabrics.
- Beauty
- Disruptive innovation opportunity: Develop new hair care products that provide long-lasting vibrant hair color without chemical dyes.
- Accessories
- Disruptive innovation opportunity: Invent a line of customizable accessories that allow users to easily change the design or style to suit their preferences.
