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Child-Focused Luxury Electric Vehicles

The McLaren 720S Ride-On is for Kids Aged Three to Six

— July 23, 2019 — Autos
The McLaren 720S Ride-On is a miniature version of the namesake vehicle that will offer adults a way to let their little ones get involved in the driving experience with them. Featuring a fully electric drivetrain, the vehicle is designed for children aged three to six and features luxury styling that will satisfy first-time drivers taking to the road.

The car comes in a variety of vibrant color options that are popular with McLaren drivers and features an accelerator pedal that really works; the vehicle will also make engine sounds to provide feedback for little drivers. The McLaren 720S Ride-On can be controlled manually from the driver's seat as well as from the accompanying remote control that can be used by parents to ensure a safe ride.
Trend Themes
1. Child-focused Electric Vehicles - Developing luxury electric vehicles specifically for children opens up opportunities for new market segments and fosters early brand loyalty.
2. Miniature Versions of Adult Vehicles - Creating scaled-down replicas of popular vehicles allows children to participate in the driving experience and nurtures a love for automobiles from an early age.
3. Interactive Features for Kids' Vehicles - Incorporating interactive elements like working accelerator pedals and engine sounds in children's ride-on vehicles enhances the immersive experience and makes it more engaging for young drivers.
Industry Implications
1. Automotive - The automotive industry can capitalize on the growing demand for child-focused luxury electric vehicles by expanding their product offerings and targeting affluent parents.
2. Toys and Games - The toys and games industry can tap into the trend of miniature versions of adult vehicles by developing high-quality, realistic ride-on toys that appeal to both children and car enthusiasts alike.
3. Consumer Electronics - The consumer electronics industry can explore partnerships with manufacturers of interactive children's ride-on vehicles to introduce innovative features and technology that enhance the overall experience for young drivers.
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