Cocktails have increased exponentially in popularity as consumers seek out flavor alternatives to beer and wine, which has many brands responding with new products with this in mind like the McGuinness Ruby Red Grapefruit liqueur.
The liqueur features a refreshing and fruit flavor profile that makes it perfect for cocktails like a grapefruit Collins or a grapefruit Moscow mule. The libation can also be used in a multitude of other cocktails to add a sweet, citrusy flavor profile that is more intriguing on the palate than traditional lemon or lime.
Explaining the new McGuinness Ruby Red Grapefruit liqueur, McGuinness Brand Manager, Julie Ochoa, said, "As seen with the renewed interest in grapefruit-flavoured vodkas, the growing trend in grapefruit flavour has driven consumers to search for beverage options of this kind. We’re excited to introduce ruby red grapefruit to consumers – it’s the perfect mixer to add a delicious twist to traditional cocktails.”