For you fast food warriors out there, the McDonald's Double Cheeseburger is undoubtedly a popular choice. Two patties. Two pieces of cheese. Only one dollar.
Everything changes, though, especially in this fragile financial state of the world. McDonald's is now selling the McDouble, a two-patty sandwich with only ONE piece of cheese. If you opt for the double cheeseburger, you'll have to pay extra.
Implications - As relief to the current economic climate, food service corporations are offering consumers financially sound alternatives to their product lines. Corporations looking to maintain steady sales throughout the economic downturn can similarly offer items at lower price points and make up the difference lost through price reduction by selling in bulk.
Economy-Influenced McDonald's Specials
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
McDonalds Launching World Cup Burger
California-Inspired Streetwear Collections
Exotically Flavored Cannabis Candies
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The $1 McDouble is Light on Wallets and Cheese
- By: Alex CovertDec 6, 2008 Updated: Jun 8 2011