For you fast food warriors out there, the McDonald's Double Cheeseburger is undoubtedly a popular choice. Two patties. Two pieces of cheese. Only one dollar.
Everything changes, though, especially in this fragile financial state of the world. McDonald's is now selling the McDouble, a two-patty sandwich with only ONE piece of cheese. If you opt for the double cheeseburger, you'll have to pay extra.
Implications - As relief to the current economic climate, food service corporations are offering consumers financially sound alternatives to their product lines. Corporations looking to maintain steady sales throughout the economic downturn can similarly offer items at lower price points and make up the difference lost through price reduction by selling in bulk.