McDonald's blurry billboards demonstrate just how instantly recognizable the fast food chain's offerings are, as this new campaign has taken a global approach.
The campaign, titled 'Say No More,' features a set of print and billboard images, all of which feature a blurred image of a popular McDonald's menu item. Big Macs, value menu box and fries can be seen in the images, and though the photos are blurry, the iconic red and yellow color palette is instantly revealing. The food items are set against a colorful backdrop and feature clear text that reads "Say No More," which implies a universal understanding of the products offered.
This campaign was created by TBWA.
Image credit: TBWA\San Juan