Mayer Hawthorn Takes a Stand in Bringing Back Soul

 - Jul 8, 2009
References: stonesthrow & turntablelab
Mayer Hawthorne, LA independent music label ‘Stones Throw’s’ protégé, is the latest poster boy for the revival of soul and groove music.

Growing up in Ann Arbor, Michigan, outside of Detroit, Hawthorne was fed on the rich soul and jazz history by artists of the region. His first single ‘Just Ain’t Gonna Work Out’ has such an authentic retro feel, transporting listeners to a time long gone. Hip producer Mark Ronson played the single on a radio show saying, "I have no idea what this is, old or new, but it’s f****** good!"

But this actually is a completely original and new song - written, produced, played, AND sung by Hawthorne whose vocals are so similar to some of soul’s greatest legends that it's surprising to learn that he is, in fact, a geeky-looking 29-year old white guy from Michigan!

The limited press of 1,000 heart-shaped red vinyl 45 (released for Valentine’s Day) of the single, have made him even more of a talked about musical sensation.