The Maxibon Man-Chew commercial claims that with their ice-cream bar they can “turn lickers into biters.” The commercial is setup similar to the Powerthirst video that went viral on YouTube. A male narrator with a pumped-up voice broadcasts the Maxibon Man-Chew commercial and uses hilarious and outlandish phrases such as “crunchy man nuts” and “rock-hard chindominals.”
The commercial doesn’t seem like a commercial when you are watching it. I think the vibe that the advertising agency Publicis Mojo from Melbourne, Australia was going for was that of a viral YouTube video. They did a really good job because it turned out hilarious and is bound to get thousands of hits. The Maxibon Man-Chew commercial portrays their ice cream bar as some type of delicious miracle that will magically make you awesome.