Max Mara is known for its spectacular use of camel-colored pieces, but the Max Mara Spring 2012 collection updated the brand's signature shade with touches of blindingly bright, sea-foam blue.
Usually known for catering solely to elegant women who have a penchant for perfectly tailored clothes, the Max Mara fashion house is looking to attract some new customers with this season's collection. Debuting a set of looks that are heavily influenced by the 1960s, the Max Mara Spring 2012 collection is full of sophisticated sportswear for the everyday woman.
Color blocking proved to be extremely important in the Max Mara Spring 2012 show, ensuring that it will continue to dominate runways and street style for some time to come.
Key Themes Behind This Trend
- Color Blocking
- Disruptive innovation opportunities in the fashion industry include incorporating bold and contrasting colors in clothing collections.
- 1960s Influence
- Disruptive innovation opportunities in the fashion industry include designing collections inspired by the iconic style of the 1960s.
- Sophisticated Sportswear
- Disruptive innovation opportunities in the fashion industry include creating sportswear that combines elegance and comfort for the everyday woman.
Where This Applies
- Fashion
- The fashion industry can leverage color blocking and 1960s influence to create unique and trendy collections.
- Retail
- Retailers can capitalize on the trend of sophisticated sportswear by offering stylish and comfortable options for the everyday woman.
- Street Style
- The street style industry can embrace color blocking as a key trend and inspire fashion enthusiasts with bold and contrasting outfit combinations.
