If you think the black keys on a keyboard are reminiscent of shadows, then you and Maurice Mbikayi are on the same wavelength. The South African artist uses keyboard keys as a sculpting media and has created various silhouette-inspired works integrating the keys in unique ways.
Maurice Mbikayi also creates other thought-provoking pieces with South African politics being an ongoing theme to most of his works. The creative artist has worked in photography, mixed media, sculptures and even performance art.
Implications - Consumers love seeing familiar objects recontextualized into artwork because it challenges them cognitively to reevaluate their relationship to those items. Corporations looking to garner media attention for their wares may consider a publicity stunt where they use their products to make art.