French Jewelry designer Mauboussin wanted to draw attention to their brand in Japan, so what did they do? Gave away free diamonds, of course.
Mauboussin caused hoards of people to gather around one of their Japan locations to get free diamonds. Granted, they were only .1 carat gems, but a diamond is a diamond.
Mauboussin clearly understands our love for all that sparkles.
Implications - Companies need to go beyond ads and commercials when it comes to promotions. Providing free samples or even the actual product itself is often the most effective way to reach consumers and get them interested in what's being sold. Despite the fact that the web is becoming a popular space to advertise new items, companies are still using traditional methods that are just as effective.
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