To help consumers celebrate Passover, the premium pizza brand Fresh Brothers created a special Matzah Pizza.
This year, Passover runs from Wednesday, April 8 to Thursday, April 16, 2020. However, most consumers are celebrating solo due to COVID-19 and social distancing. To make sure that this year's holiday still felt special, Fresh Brothers created the Matzah Pizza. The festive pizza is a personal-sized pie featuring a double-stacked Matzah crust sandwiching a layer of cheese. The crust is then topped with Fresh Brothers’ signature sauce, which is made with local, freshly-picked tomatoes. Finally, the pizza is finished with a thick layer of 100% mozzarella cheese and the customer's choice of toppings. As Fresh Brothers’ Chief Executive Officer Geoff Goodman explains, "We know it can be tricky to order out when celebrating Passover, so we enjoy offering a great alternative worth indulging in."
Image Credit: <i> Fresh Brothers.</i>
What's Driving This Trend
- Passover Food Innovation
- Creating innovative dishes and products specifically for Passover, whether it's using traditional ingredients in new ways or introducing completely new flavors and concepts.
- Personal-sized Pizzas
- More and more restaurants and brands are creating personal-sized pizzas, allowing for greater customization and convenience for customers.
- Alternative Holiday Offerings
- Brands are innovating by providing alternative food offerings for customers during holidays, either for those who can't eat traditional holiday foods or who want something different.
Who This Affects Most
- Pizza Chains
- Pizza chains have the opportunity to create unique and special dishes for various holidays to attract customers and promote sales.
- Kosher Food Brands
- Kosher food brands can explore ways to create new and innovative Kosher products for holidays and everyday consumption.
- Meal Delivery Services
- Meal delivery services can offer Passover meal kits featuring traditional and unique Passover dishes for customers to cook at home.
