Fenty Beauty is no stranger to re-launching its signature products and now its iconic Match Stix are getting the same treatment. As one of the brand's OG products, fans are eager for an update.
This week, Fenty Beauty announced it is re-launching its Match Stix in five new shimmering shades. The product is essentially a hybrid blush and highlighter with a cream to powder formula. The Match Stix will come in five new shades that range from Pink Lemonade to Bordeaux Brat. These shades range in pigment so you can choose whether you want to add a subtle flush or some intense shimmer.
For those looking to get their hands on these creamy new highlighters, the Match Stix are available as of August 23rd both in-store and online at Sephora.
Image Credit: <i> Fenty Beauty.</i>
What's Driving This Trend
- Hybrid Blush Highlighters
- Fenty Beauty's new Match Stix offer a unique combination of blush and highlighter, creating a trend in hybrid makeup products.
- Cream to Powder Formula
- The cream to powder formula used in Fenty Beauty's Match Stix presents an opportunity for disruptive innovation in the cosmetics industry, providing a convenient and long-lasting application.
- Expanded Shade Range
- The introduction of additional shades in the Match Stix line allows for greater customization and inclusion, showcasing an emerging trend in diverse and inclusive beauty products.
Who This Affects Most
- Cosmetics
- The cosmetics industry can benefit from exploring hybrid makeup products like Fenty Beauty's Match Stix to meet the evolving needs and preferences of consumers.
- Retail
- Retailers, particularly beauty retailers like Sephora, can capitalize on the demand for innovative makeup products by stocking and promoting hybrid blush highlighters such as Fenty Beauty's Match Stix.
- E-commerce
- The e-commerce industry can leverage the popularity of Fenty Beauty's Match Stix by featuring them prominently on online platforms, catering to the convenience-seeking customers who prefer online shopping.
