Speed-Shifting Sports Cars

The Maserati GranTurismo MC is Unveiled at the New York Auto Show

Despite mainstream drivers' insistence on economical, gas-sipping cars, race-ready street cars like the recently revealed Maserati GranTurismo MC are still making it to market. Maserati admits that the GranTurismo MC is the speediest production car the Italian brand has ever sold in the U.S., boasting 450 horsepower and the ability to jet from zero to 60 in 4.9 seconds.

It isn't the speedy zero-to-60 time that's so special about the Maserati GranTurismo MC, however: It can shift gears faster than nearly any other full-automatic transmission on the market. You won't need catlike reflexes to rocket this sports car down the highway -- just put the pedal to the floor.

The GranTurismo MC also boasts a friction-reduction program, a diamondlike coating on all high-friction parts and a new exhaust system. It has a 6 percent improvement in fuel economy over its predecessors

Speed-shifting Sports Cars
The trend of speed-shifting sports cars is disrupting the automotive industry by offering faster and more efficient vehicles.
Race-ready Street Cars
The trend of race-ready street cars presents disruptive innovation opportunities to cater to the demand for high-performance vehicles.
Friction-reduction Technology
The trend of utilizing friction-reduction technology in automotive design offers opportunities for disruptive innovation in improving fuel efficiency and performance.

Who This Affects Most

Automotive Industry
The automotive industry can benefit from integrating speed-shifting technology to cater to consumers' desire for high-performance vehicles.
Luxury Car Market
The luxury car market can embrace the trend of race-ready street cars to target consumers who seek thrilling driving experiences.
Engineering and Manufacturing
The engineering and manufacturing sector can focus on developing friction-reduction technologies to enhance fuel efficiency and performance across various industries.
SCORE
3.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 54%
Freshness 8%

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