Mascara is a beauty product that's used to bring definition and dimension to lashes, but other than being called out as a feature in text, this is rarely emphasized in mascara packaging. However, the 'Too Cool for School Dinoplatz Pop-Up Mascara' is certainly not the norm.
To stress just how much this cosmetic will make eyelashes "pop," the black and white mascara tube comes in a box that unfolds to reveal an entire pop-up scenario. In keeping with the theme of dinosaurs and to emphasize that the mascara wand is long and curved, this fun environment imagines brontosaurus dinosaurs with elongated necks roaming freely in an urban environment.
Even though this product and its packaging are geared towards women, the pop-up story book style reminds of the fun and nostalgia that comes with being a kid.
Pop-Up Mascara Packaging
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