Comic Book Treat Containers

The Marvel Cookie Jar Celebrates the Culinary Prowess of the Avengers

The Avengers movie isn't out yet, but that doesn't mean that you can't snack out of a Marvel cookie jar. This product is perhaps the most heroic cookie container around, and comes in either Hulk or Captain America form.

I have a soft spot for Captain America, but there is something oddly appealing about pulling cookies out of the Hulk. Each jar weighs in at 5.5lbs and sells for $44.99. The jars are currently available for pre-order and are expected to arrive sometime in February 2012.

The cookie jar has recently exploded in popularity as everyone from DIY crafts people to comic powerhouses have remixed the iconic kitchen accessory. The Marvel cookie jar may be the first of many pop culture cookie jars to come in the new year.

Comic Book-themed Kitchen Accessories
Opportunity for creating more pop culture-themed cookie jars and other kitchen accessories.
DIY Customized Cookie Jars
Opportunity for DIY craft enthusiasts to create personalized and unique cookie jar designs.
Pop Culture Merchandise Expansion
Opportunity for comic powerhouses and other pop culture brands to create merchandise beyond traditional collectibles.

Where This Applies

Home Decor and Kitchenware
Disruption potential in the market for unique and novelty kitchen accessories.
Arts and Crafts Supplies
Opportunity for arts and crafts supply companies to cater to the DIY customizing trend.
Entertainment Merchandise
Expansion opportunity for entertainment brands to tap into merchandise beyond traditional products.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 27%
Freshness 8%