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Superhero-Themed Skate Sneakers

Marvel and Vans Join Forces in Crafting a Range of Sneakers

— June 2, 2018 — Fashion
Iconic comic name Marvel joins works in partnership with footwear label Vans once again in dropping a series of skate sneakers with superhero motifs. The two previously worked together back in 2013 and its latest collaboration decorates some of its most iconic silhouettes. The upcoming collection is comprised of models such as the 'Old Skool,' the 'Sk8 Hi,' and the 'Slip-Ons, all of which boast a variety of printed graphics and themes of Marvel characters.

The Old Skools pay a homage to the original four Avengers -- Iron Man, Captain America, Hulk, and Thor. The Slip-On model and the Sk8-Hi models boast motifs of Black Panther and Spiderman. A notable detail is on the Avengers Old Skool shoe with a 'What The'-inspired design that fuses Iron Man's chest plate, Captain America's shield, Thor's helmet wings, and Hulk's coloration. The collaborative collection launches today at select Vans retail locations.
Trend Themes
1. Superhero-themed Sneakers - The collaboration between Marvel and Vans showcases the trend of incorporating superhero motifs into footwear.
2. Graphic-printed Sneakers - The collection highlights the trend of using printed graphics to create unique and eye-catching sneaker designs.
3. Collaborative Footwear Collections - The partnership between Marvel and Vans represents the trend of collaborations between fashion brands and entertainment franchises.
Industry Implications
1. Footwear Industry - The collaboration offers opportunities for footwear brands to create unique and themed collections that cater to the interests of fans.
2. Entertainment Industry - The partnership between Marvel and Vans demonstrates the potential for collaborations between entertainment franchises and fashion brands to create innovative products.
3. Retail Industry - The launch of the collaborative collection at select Vans retail locations presents opportunities for retail brands to attract customers with exclusive, limited-edition products.
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