These School of Martial Arts Hapkido ads employ a clear and clever way for delivering the institution's message. A series of three iconic prints each present different objects with which to arm yourself for violence, yet they have all be belittled beneath the power of Japanese self-defense.
A knitted knife, crocheted brass knuckles and a spongey baseball bat look thoroughly unthreatening -- if you're trained in kendo, karate or judo. The Grey G2 advertising agency of Kiev, Ukraine, expressed this thought plainly with the statement "Danger stops being dangerous, when you know how to protect yourself."
The suggestion in these School of Martial Arts Hapkido ads is that you become impervious to these sorts of weapons if you can move fast enough and incapacitate your opponent with physical skill.
Crocheted Weapon Campaigns
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Food-Shaped Sack Ads
Balding Comb Campaigns
Hybrid Collision Campaigns
Symbolic Fitness PSAs
Tennis Typeface Advertising
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