At least the domestic diva is keeping up with the times.
The home-ec heroine was featured on the cover of Wired magazine this month frosting a Nintendo Wii-themed cake.
She's also on top of pop culture: check out the video where Martha meets Borat on Jay Leno.
Implications - Martha Stewart is as much of a brand in her own right as any other registered business, and acts so in the sense that she stays abreast of trends outside of her initially intended industry. Other companies are advised to follow this example by looking at the market holistically, seeing beyond one's own industry and into the fads of others as a precaution for possible trends of the future.
Martha Stewart Stays Hip
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