Surf Lagoon-Anchored Resorts

Trinity Hills Valley, S.A. Partners with Marriott International

Trinity Hills Valley, S.A. is "the Panamanian land-owning entity affiliated with US-based developer TrinityHills Capital," and recently, the firm formalized a licensing arrangement with Marriott International to establish a hotel and residential complex under Marriott’s Tribute Portfolio brand in Panama.

The site is situated in a region undergoing substantial public infrastructure upgrades, which are projected to improve accessibility from the capital city and the international airport. The planned property will consist of 111 hotel rooms and 130 private residential units, which will be managed by Remington Hospitality. A definite draw of this resort will be an artificial wave basin designed for surfing — a novel attraction for the geographic area.

Trinity Hills Valley, S.A. and Marriott International have indicated a focus on environmental considerations and integration with the local community, with construction pending final regulatory authorizations.

Image Credit: Marriott International

Surf-integrated Resorts
Surfing facilities as core attractions in resorts represent a novel tourism draw that could redefine leisure activities and resort offerings.
Public Infrastructure Synergy
The synergy between upgraded public infrastructure and new hospitality projects opens opportunities to attract international travelers with enhanced accessibility.
Eco-conscious Tourism
Tourism developments focusing on environmental sustainability and community integration cater to the rising demand for responsible travel experiences.

Where This Applies

Hospitality and Tourism
The integration of unique sports facilities in hospitality settings is revitalizing the tourism industry with diverse recreation possibilities.
Real Estate Development
Mixed-use developments embracing residential and hotel accommodations can capitalize on unique amenities like wave basins to boost property value and attractiveness.
Sustainable Construction
Sustainability-focused construction practices in new developments meet the growing consumer and regulatory demand for eco-friendly building solutions.
SCORE
6.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 64%
Freshness 69%