Playful Furniture Exhibits

The Marni Playland Collection is a Childlike Take on Outdoor Decor

The Marni Playland collection will be on display at the Milan 2017 Salone del Mobile this month and is a bold and creative take on outdoor decor. The fashion and home decor brand is synonymous with a playful design aesthetic -- something that will be brought to life within its playground-inspired Salone del Mobile exhibit.

The brand's immersive presentation space is set to be adorned with a sandy floor where colorful patio furniture, storage units and other outdoor accessories will be displayed. The luxury lifestyle brand "invites the public to forget predefined rules and structures and interact with the surrounding space and the intriguing elements it contains."

Marrying fun and practical elements, the Marni Playland collection is colorful, versatile and multi-functional, drawing inspiration from childhood and embracing imaginative elements that are far from traditional.

Immersive Presentations
Creating interactive and engaging displays that invite the audience to interact with their surroundings.
Playful Design Aesthetics
Incorporating whimsical and creative elements into product designs to enhance the customer experience.
Multi-functional Furniture
Designing furniture that serves multiple purposes to maximize space and functionality.

Who This Affects Most

Fashion & Home Decor
Exploring the intersection of fashion and home decor to create unique and playful design solutions.
Outdoor Furniture
Developing innovative and colorful outdoor furniture options that are both practical and visually appealing.
Exhibition & Event Design
Designing immersive and captivating exhibition spaces that create memorable experiences for visitors.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 20%
Freshness 8%

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